Raise your hand if you’re a new mom blogger and it’s been months since you last updated your blog.
When you have a little one to take care of – or twins in my case! – trying to find time to blog means doing the best writing at the crack of dawn or after a long day of caretaking and chores.
I don’t know about you, but my creative juices aren’t running during those times! So, how can you grow your blog when you’re tired, stressed, overworked and in mom mode every minute of the day?
How I Started My Blog When I Already Had One
I’m a serial entrepreneur! I have several blogs that I manage or write on. My main blog before Twins Mommy was my freelance writing blog – Elna Cain.
For a a long time, I was able to blog once a week consistently on my freelance writing blog. But I got busy with client work and creating courses that weeks would go by without me writing a blog post.
But, of course, with the shiny object syndrome I often get, I decided to start a new blog. For me, starting a new blog gives me a boost in creativity, which allows me to enjoy what I’m doing and continue to pump out content for all my blogs and my clients.
Now, with all my blogs and projects, I have to come up with content for:
- My main blogs – that’s three blogs I have to maintain (the others I have guest posters)
- My Facebook page
- Pinterest – creating new pins for old posts
- My two YouTube channels
- My clients
- My email list – I’ve recently beefed up my newsletters filled with some amazing blogging and Pinterest tips
- My course lessons
- When I blog comment
- When I post on social media
Phew!!! That’s a lot mamas!
So, how can I do this when I have twins to take care of too? Yes, they are in school now, but I never have a full day of work, and sometimes I don’t touch my laptop until 8 pm.
I’m all about being efficient with content. You have to make your content last as long as possible by stretching it, adapting it and using it in different ways.
And when you do this, to everyone else – your readers and other bloggers – it looks like you’re creating brand new amazing content (but, really you aren’t!).
Because there will be days or weeks when you just can’t get to your blog, so when you do, you have to make that time count – even when you have no idea what you want to blog about!
That’s okay mama! I’ve got your back! Here are four super cool hacks you can use to look like you’re creating brand new content when, really you aren’t!!
1. Repurpose Your Content
Man, if I only knew about repurposing when I first started blogging. I had no idea as a new blogger that you can use existing content to make new content.
It wasn’t until my clients asked me to write about repurposing content that I said, hey, I can do this on my blog!!
Repurposing your content means taking one of your content pieces like a blog post, email newsletter or Facebook Live and turning that into another form of content.
My best way of repurposing content was turning my 12 days of freebie series into a 190+ Freebie Resource guide to grow my email list!
My second way of repurposing content is to turn a blog post into a Facebook Live AND THEN create a new blog post from the REPURPOSED content! Bam!!!
Sometimes, if I don’t create a new post based on the repurposed content, I update the post I used to make the Facebook Live with the YouTube video I created from the Facebook Live.
So, I’m freshening up an old piece of content, which can help bring life to that blog post from Google and Pinterest!
The easiest way to repurpose content is to use an old blog post and make an email newsletter from it. The second is to create an email incentive from a blog post or series of blog posts.
2. Create a New Pin for an Old Blog Post
Are you on Pinterest yet?
If not, go sign up for your Pinterest business account now! Pinterest is an amazing platform to help you increase your blog traffic like bananas!!
One of the things Pinterest LOVES is new content. These are new pins on Pinterest. But, you know what? You can LOOK like you are creating all this brand new content for Pinterest just by creating new pins for old blog posts.
I create new pins for the posts that are doing well or need a boost in traffic.
When creating multiple pins for the same blog post try to:
- Use new fonts
- Different free stock photos
- New Pinterest graphic template
By creating a new looking pin for an old post, you can reach a new audience that might be attracted to this new type of pin of yours. This can help grow your Pinterest followers and blog traffic.
Now, while you aren’t putting a new piece of content on your blog, new people will be coming to your blog, and that’s all that counts, right? New people means more traffic, new comments, and more email subscribers.
3. Create a Similar Post That You Already Wrote
A lot of my freelance writing clients ask me to write about Pinterest:
- How To Drive 3x More Traffic To Your Blog With Pinterest
- How to be Pin-tastic: Automate Your Content Marketing
- 7 Proven Steps to Grow Your Email List on Pinterest
I also guest post (or podcast) about Pinterest tips:
- 3 Powerful Ways to Grow Your Email List on Pinterest
- How to Use Pinterest to Grow Your Blog- with Elna Cain
- How To Use Pinterest for Business Growth with Elna Cain
And can you guess that I also write about Pinterest on this blog, Twins Mommy, too?
I have learned how to spin the same type of topic in multiple ways and make it look like fresh new content (but in reality, a lot of the same information is presented in these types of content).
It’s okay to share similar strategies from an old blog post. What I tend to do is share fewer tips – or more tips – and add any new information I learned since writing that old blog post.
4. Do a Roundup Post
Roundup posts are the best types of blog posts to have for a new blog. Why?
The first reason is that roundups can grow your audience. If you feature other bloggers or blogs in your roundups (and notify them you featured them), those bloggers will share your post to their audience.
You can effectively grow your traffic, email list, and income with roundup posts.
The second reason is that they are easy to create since you aren’t really creating any content – just curating content.
So this frees up time for you as a mom blogger but also helps create fresh content for your blog. The only thing you need to do is:
- Come up with a blog post idea
- Create the email template
- Come up with a list of blogs or bloggers you want to feature
- Email the bloggers
- Write a quick intro and format the post
- Email the bloggers after you publish the post
That’s basically it! No writing for you and possibly no editing either!
Some great ways to create a roundup post is to ask one question and get a whole bunch of bloggers to answer that question. I did that for this post.
And the more bloggers you ask – as well as encourage longer answers – the more content your post will have. And Google likes long-form content with over 2k words.
My biggest roundup is 12k words!
Create New Content from Existing Content
There ya go! These are some of the ways I can create a lot of content for all my blogs without spending hours creating that content!
Try these hacks out mamas and let me know which one you are excited to use!