3 Types of Niches To Choose for Your New Blog

Posted by Elna on

Have you started your blog yet?

Yay, if you have and congrats. This is a big step to make money and turn your blog into an amazing biz!

But, before you go figuring out blog topics for your new blog, you need first to figure out a blog niche idea. I’ve been blogging for a few years now and learned that there are three main types of blog niches for bloggers.

Each type of niche has its attraction and monetization strategy. There are so many blog niche ideas, but only a few that are successful. So, let’s go into these three types of blog niches for a new blogger.

1. Core Niche


I’m sure you’ve heard in Facebook groups and even seen pins on Pinterest that the best type of blog niche is a core niche. What this means is that your blog focusses on one main topic.

It can be any topic like homesteading or freelance writing or having twins.

Why is having a core niche better than any other type of niche?

1. It Defines You

Just imagine someone on Facebook asking if they know of any food blogs and you post that Lindsay of Pinch of Yum is your go-to food blog. You’ve connected with Lindsay, and her story and you’ve defined her as THE person for food recipes.

Wouldn’t that be great if someone asked for a homeschooling blog or Pinterest blog or whatever, and people start recommending you?

My freelance writing site, Elna Cain, is my only blog that has a core niche – freelance writing tips for newbies.

I have branded my name to define my niche, and in various Facebook groups, people talk about me!

2. Helps Show Your Credibility

With a core niche, you are talking about one main topic, and it becomes pretty clear that you know your topic!

I’ve been talking about freelance writing on my blog for over three years, and it’s been the last 6 or so months that I realize that my reach is growing and that more and more people are finding me because of my credibility.

This opens the doors to interviews and features in roundups.

3. Easier to Find Your Audience

When you blog about one thing, it’s very easy to find your audience. Platforms figure you out as well – Facebook, Google, Pinterest, etc.. – which helps with promoting your blog to the right audience.

By posting similar topics, a reader will stay on your blog to read your posts, sign up to your email list and follow you on social media. You are effectively building a tribe of loyal followers.

4. Easier to Monetize

Out of all my blogs, my freelance writing blog is the easiest to monetize and has become the main business that makes me money.

I recently created a tripwire product – a masterclass for $7 – and in little over a month I’ve made almost $1k. This is on autopilot too! I could have done this much earlier, but I’m glad I did it now because I have a firm understanding of my audience.

This masterclass is a freelance writing prep class for those wanting to start freelance writing. I get emails all the time from people telling me of their greatest fears about starting and I attack those fears in this class.

By understanding the problems, challenges, and struggles of your audience, you automatically know what will help them. And this happens when you blog about one niche topic.

2. Lifestyle Niche

So, I probably made a good case for starting a niche blog eh?

But, guess what? Most of my other blogs are lifestyle blogs – including Smart Mom Ideas and Imperfectly Perfect Mama.

Lifestyle blogs center on a core theme and from this theme comes multiple topics. So for my two lifestyle blogs, my central theme is moms/parenting.

For Smart Mom Ideas, my blog topics are:

  • Money
  • Kids
  • Organizing
  • Food
  • Blogging

For Imperfectly Perfect Mama, my blog topics are:

  • For moms
  • Postpartum
  • Baby
  • Kids
  • Health
  • Money
  • Organizing

Why would someone want to start a lifestyle blog?

1. If You Can’t Figure Out Your Blog Niche, This Will Show You

I get emails from moms that want to start a blog, and the number one challenge is figuring out what to blog about. So, you know what I say?

I tell them to pick a few blog topics around one central theme to make it easier. Usually, their email tells me enough of what they enjoy, and most of them talk about a mom lifestyle blog.

This is perfect. You can blog about organizing and mom style if you want. Or maybe you do homeschooling and homesteading. Whatever it is, a lifestyle blog niche is a great first type of blog you can have.

And the great thing about starting a lifestyle blog is – after a few months of blogging – you will know your blog niche.

Your audience will resonate with one or two topics. Or your pins on Pinterest will start trending or get a lot of saves. For a while, my food posts on Smart Mom Ideas were popular.

So, I wrote more of those. But, since this is a lifestyle blog, I started blogging about postpartum topics, and that took off. Now I know the main topics I should be focussing on.

2. Pinterest Likes Lifestyle Topics

Pinterest is a visual search engine and eye candy for me! There are core niches on Pinterest that just do well, and all of them are a lifestyle type of niche.

  • Parenting
  • Beauty
  • Fashion
  • Food
  • Finances
  • Health
  • Crafts
  • More…

And since Pinterest unrolled a new profile look, you can see each profile’s monthly engagement number. The higher the number, the more engagement their pins and profile receive. This indicates that more people are viewing their pins.

So parenting is a popular niche on Pinterest. Here is Our Small Hours’ Pinterest profile.

This blog has a lifestyle blog filled with different topics for their audience of parents. Another popular niche is finances – making money and saving money.

Frugal Fanatic focusses on frugal living tips.

Finally, here’s The Intentional Mom’s Pinterest profile. Her blog has around 17 topics+ that she blogs about! Talk about a great lifestyle blog that’s doing great on Pinterest and Google!

Most of these lifestyle profiles have a lot of monthly viewers because their audience is huge – moms and women basically. Their posts resonate with all types of moms and all types of women.

3. You Never Run Out of Ideas

When you have a lifestyle blogging niche, you never really run out of ideas. Since you blog about multiple topics, you can lean into one topic for a while and then switch it up.

Or you can devote an entire month to one topic. Either way, you can pool from a lot of resources to help you come up with some blogging ideas.

3. Demographic Niche

The final type of blogging niche you can start is a demographic niche. This is what I have with Twins Mommy. It can be seen as a lifestyle niche, but when you really look at the content, you can see that it’s also a core type of niche too.

You see, the demographic niche is all about your audience’s avatar.

For Twins Mommy, I only blog to mom bloggers. I don’t blog to moms with businesses like an Etsy store. I don’t blog to moms that have children in college. But I do blog to moms with young children, single blog moms, blog moms in college, working blog moms and anything in between.

The common thread is that these blog moms want to monetize their blog and that’s what Twins Mommy is all about.

So I blog around that topic of blogging for money:

  • Traffic building tips
  • Email list building tips
  • Monetization tips

And occasionally I do blog about my twins since after all; this blog is called Twins Mommy

So, why have a demographic niche instead of a core niche or a lifestyle niche?

1. Your Ideas Don’t Lend to a Core or Lifestyle Niche

I don’t think Twins Mommy is a lifestyle niche since I don’t talk about lifestyle things except when I talk about twins. Sure, I talk about being a mom blogger and the challenges to blogging as a mom, but that’s all.

When I started Twins Mommy, my other topic was productivity tips – but after a while I leaned towards topics to help mom bloggers grow their income.

So, I tried to make this a bit more of a lifestyle blog by talking about productivity tips, time management tips, and blogging tips. But, for me, that didn’t pan out, and I really enjoy talking about marketing topics (since that’s my freelance writing niche).

I learned while I was blogging, that I was attracting one type of audience – mom bloggers wanting information about monetizing their blog.

From that point on, I catered my blog to just that audience.

2. You Want to Speak to One Type of Audience

Maybe you want to start a blog to only speak to college students. Or maybe you want to blog to pregnant moms or single moms. It’s possible to build an entire blog and brand around a core audience type.

So instead of thinking about the topics you want to blog about – if you find it challenging to come up with blog topics – try thinking about a core audience type to help.

3. You Only Want to Blog About Very Few Topics

As I mentioned, Twins Mommy only has three main topics (with Pinterest tips a subtopic under traffic building tips). If you find that you only want to talk about two or three topics, then switch your focus to who your audience is so that your blog makes sense.

Whereas a lifestyle niche attracts a huge and wide audience, a demographic niche does not. And that’s okay – it just means you need to find other avenues to grow your blog and create an income from it if that’s what you want to do.

So, What’s Your Blog About?

There ya go! Three types of blog niches you can have when you start your blog.

It doesn’t have to be a challenge in the beginning. Find several topics you like and turn that into a lifestyle blog.

Or – if definitively you know you want to blog about one core topic, then you’re set to go!

But, if your ideas are muddled, try focussing on a demographic instead!

Good luck and tell me in the comments what your blog niche is! I’d love to check out your blog!